There are two parts to this assignment: Part 1 From the Week 3 readings, list and explain the five different generations living today and discuss the characteristics of each one, including values and behaviors. Be thorough in your discussion of each. Part 2 Pretend that you are the new product marketing manager for the new Super Widget Smartphone. It has advanced features, runs on the latest network comes in different colors, is small but has a long battery life. You may go online and look for features of real phones and include those features as part of your fictional Super Widget Smartphone. As the product marketing manager, it is your job to form a marketing team and create a proposal to make sure this phone is marketed to each of the 5 generations, highlighting the features of the phone (including price) that align with some of the unique characteristics of each generation. Here is a catch. You only have three team members assigned to this project. One is a Baby Boomer and two team members are Gen Xers. You are a Gen Xer as well. How do you distribute the generations among the team and why? The following format may be used: Marketing team member generationGeneration Name.Characteristics of the generationAlignment of the generational characteristics with the Super Widget Smartphone featuresCon
clude each alignment with a sales-oriented paragraph such as The Super Widget Smartphone meets the demands of the busy Gen Xers by that the Buyers can trust when making a purchase. Goals for this week and their relationship to our course objectives This week our learning materials, activities and assignments will help you achieve these goals: Understand the importance of trust and how to build it through communication.Utilize Cultural Intelligence (CQ) as a component of the communication process.Develop different communication requirements for use with the various technologies used for electronic distribution, including social media. which will assist you in achieving these course objectives: Hard Skills Objectives:1. Describe how to lead and communicate in dispersed and culturally diverse environments while utilizing technology. Soft Skills Objectives:2. Explain how leadership communication impacts organizational change and strategy.4. Demonstrate leadership and communications abilities that foster innovative and creative work environments and help with problem-solving. Learning Materials: Chapter 4: Global Communications and DiversityChapter 12: Research and Business Proposals and Planning for Business ReportsAdditional learning materials gathered in the learning resources folder.