5 pages paper minimum: Choose a public Company and in detail summarize the history of the firm. List of firms can include small to large cap national, multinationals, or even franchises.

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5 pages paper minimum: Choose a public Company and in detail summarize the history of the firm. List of firms can include small to large cap national, multinationals, or even franchises.
Course: Intro to Micro Economics (01:220:102:09)
Research Writing Assignment:
Choose a public Company and in detail summarize the history of the firm. List of firms can include small to large cap national, multinationals, or even franchises. Briefly describe the beginnings of the firm and outline the extent of growth the firm has experienced from inception to the present. Make sure to include any significant milestones the firm may have experienced in its life. For example, when did the firm go public?
ยท MLA format recommended: Please include the following
I. Cover page (Include) Name of the firm
II. Industry code SIC (Standard Industry Classification)
III. Industry Structure
a. Purely competitive
b. Monopoly
c. Monopolistic competitive
d. Oligopoly
IV. 4 firm concentration ratio
V. Herfindahl index
VI. The firms growth strategy
a. New Markets?
b. New Products?
c. Acquisition?
d. Merger?
e. Partnerships?
VII. Cost cutting strategies
a. Salary freeze?
b. Layoffs?
c. Outsourcing?
d. Innovation?
e. Employee training
VIII. Firms pricing strategy
a. Premium Pricing?
b. Penetrating Pricing?
c. Economy Pricing?
d. Non-Price strategy (i.e Advertising, Customer service, Warranties)
IX. Firms Capital Structure
a. How is the firm financed?
Required:
1. Write your paper on one Company only
2. The text of the paper must be at least 5 written pages
3. The Title page and the Bibliography do not count as part of the 5 pages
4. The paper must include an opening paragraph (labeled introduction).
5. The paper must also include a closing paragraph (labeled Conclusion)
6. In your conclusion you must summarize the main points of your paper
7. Your sources must include the following
a. At least two published periodicals either in print form or from the library database
b. At least one internet source (You must cite what person or organization is responsible for publishing the source on the internet)
8. MLA formatting is preferable (However do include a cover page)
a. Helpful Link- http://mlaformat.org/the-format-of-the-research-paper/
b. Make sure to cite all sources regarding..

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i. Direct quotations
ii. Significant facts or statistics
iii. Ideas that come from other sources
9. For your topic of choice, you should make some reference to an economic theory or concept we have discussed in class.
10.
Rubric
Excellent
Very good
Good
Satisfactory
Need Improvement
Introduction 10%
Introduction is
new, original and
intelligent at a
level appropriate
to the audience.
Gets audience
attention
immediately by
starting with a
statement/ relevant humor
Makes the audience
curious to hear about
the topic
Is underdeveloped
and irrelevant
No Introduction used
Content and Facts 30%
facts are completely accurate for all information used
facts are accurate for almost all information used
facts are accurate for most (~80%) of the information used
some facts are present but may be inaccurate for the information used
facts are inaccurate or not present
Quality of Information
30%
information clearly relates to the main topic and provides several good supporting details and/or examples
information clearly relates to the main topic and provides supporting details and/or examples
information clearly relates to the main topic, but few details and/or examples are given
information generally relates to the topic on an average level and may or may not contain details or examples
information has very little or nothing to do with the main topic, some attempt is evident though
Spelling and Grammar 10%
no grammatical, spelling or punctuation errors
almost no grammatical, spelling or punctuation
errors
a few grammatical, spelling or punctuation errors
may contain many grammatical, spelling or punctuation errors
errors make it difficult to read the essay
Information Organization
10%
information is very organized with well-constructed paragraphs and sentences
information is organized with well-constructed paragraphs
information and paragraphs have obvious organizational errors
information and paragraphs appear to be somewhat disorganized
information is generally disorganized, paragraphs may not even exist
Conclusion 10%
Outstanding
topic review;
strong sense of
closure
Satisfying review of
highlights
Acceptable work
needing additional
development
Abrupt,
ending
without connection
to subject
No Conclusion
Attachments:
intro_to_micro_writing_assignment.docx
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