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Marketing Research Report for Apple iGlass the instructions for the report/paper were:Using the the same company,Your company has decided to launch a new line of products.Create a 1,400-word report and include the following information:Choose the target market for your product, and describe your target market in detail.Create and identify a new product that would appeal to your market.Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.Format your assignment consistent with APA guidelines, paying very close attention to in text citations and accuracy.See attached for a copy of the grading guide.As mentioned in the second bullet point, it was supposed to be about a new product, not a product that is alre

ady available on the market.Replace the product in the market with a new, unknown productAnswer preview…………Innovative design, premium quality, cutting-edge technologies are the underlying principles of any product designed and produced by Apple Inc. According to its founders, Steve Jobs and Steve Wozniak, the company’s philosophy of “creating recognizable products with simple design” will reflect in the release of its smart iGlass product line. Apple’s CEO, Tim Cook, believes that augmented reality has a high potential for becoming the company’s core technology that would change the way people interact with their devices. Therefore, the Apple iGlass is an advanced sensor technology product designed for integration with the iPhone, iPod, iPad and Macbook. Also, it allows users to experience a blend of both the real and virtual worlds around them by immersing them in a reality world that they would be capable of controlling. Unlike other augmented reality and virtual reality brands that require the individual to pair them with only their Smartphone, the Apple iGlass can work independently or be paired with all the of…. APA 1595 words
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