WFBU0001 Business Studies Report Assessment RUBRIC/ MARKING CRITERIA Criteria & Weightings Zero Fail (0.5-3) Fail (3-4.5) Pass (5-6) Credit (6.5-7) Distinction (7.5-8) High Distinction (8.5-10) Executive summary & Introduction (5%) Includes an executive summary & an introduction with the required elements. You have not attempted to fulfill this criterion appropriately. Your executive summary & introduction lack some elements and/or are inadequate. Your executive summary & introduction lack a few elements and/or are inadequate in parts. Your executive summary & introduction include all elements, but with limitations. All elements of your executive summary & introduction are present & adequate. All elements of your executive summary & introduction are present & effective. All elements of your executive summary & introduction are present, effective & include well-selected ideas. Task response (65%) Main body sections Addresses all main sections of the task & presents sufficient & appropriate supporting ideas (explanation, exemplification & /or detail). Financial information Situational analysis Objectives Target market & consumers Marketing activity recommendations You have not attempted to fulfill this criterion appropriately. You have: addressed the task only partially. Your supporting ideas are: inadequately developed (e.g. insufficient, irrelevant, unclear, repetitive). You have: addressed most main sections of the task, however parts not covered in sufficient detail. Your supporting ideas are: somewhat developed (i.e. some ideas are inadequate). You have: addressed all main sections of the task, although some parts may be more fully covered than others. Your supporting ideas are: sufficiently developed (i.e. occasional ideas are inadequate). You have: addressed all main sections of the task almost sufficiently. Your supporting ideas are: generally well- developed (i.e. some ideas may not be fully elaborated). You have: addressed all main sections of the task generally sufficiently. Your supporting ideas are: well-developed. You have: fully addressed all main sections of the task. Your supporting ideas are: fully extended & well-supported. Formatting (10%) Presents a well-formatted and complete response taking into consideration the: Title page Table of contents Executive summary Introduction/background Financial Information Situational analysis Objectives Target Market and Consumers Marketing activity recommendations Appendix (news article(s), market research notes, rate cards and reference list) You have not attempted to fulfill this criterion appropriately. You did not include many sections and/or they are highly inaccurate. You present some sections but they are lacking detail and/or accuracy is limited. You present all sections, but some are lack
ing in detail. Some errors may be present You present all sections mostly completely & accurately. You present all sections completely and mostly accurately. You present all sections completely & accurately. Criteria & Weightings Zero Fail (0.5-3) Fail (3-4.5) Pass (5-6) Credit (6.5-7) Distinction (7.5-8) High Distinction (8.5-10) Coherence & Cohesion (10%) Logically connects ideas & effectively uses appropriate cohesive devices (e.g. first, for instance, it, this/these, moreover). You have not attempted to fulfill this criterion appropriately. You: most ideas lack connection. cohesive devices are not evident. You: some ideas lack connection. cohesive devices have issues (i.e. they may be inaccurate, basic or under/overused). You: create a logical flow of ideas with some lapses. use a range of cohesive devices effectively, with occasional lapses. You: create a mostly logical flow of ideas. use a range of cohesive devices effectively, with minor lapses (e.g. under/overuse). You : create a logical flow of ideas. use a range of cohesive devices effectively. You: skillfully arrange ideas. use a wide range of cohesive devices skillfully. Language (10%) Uses a flexible & accurate range of appropriate, academic & subject- specific vocabulary & grammar to express ideas clearly. You have not attempted to fulfill this criterion appropriately. Your language is characterised by: a limited range of specified vocabulary & grammatical structures many errors affect meaning Your language is characterised by: a basic range of specified vocabulary & grammatical structures some errors affect meaning Your language is characterised by: an adequate range of specified vocabulary & use of grammar some clear meaning, unaffected by a few errors Your language is characterised by: use of a sufficient range of specified vocabulary & grammatical structures to allow some flexibility mostly clear meaning, unaffected by occasional errors Your language is characterised by: a wide range of specified vocabulary & grammatical sentence structures clear meaning throughout, unaffected by rare errors Your language is characterised by: use of a wide range of specified vocabulary & grammatical structures are sophisticated clear meaning throughout, unaffected by rare minor slips Deduction
for Plagiarism: If the Match Overview score is 10% or more (and is
deemed to be plagiarism), a penalty will be applied to the student’s
mark equal to the percentage of similarity. For example: If a student has a Match Overview score of 30%, the penalty is 30%. i.e. 30% of the total possible marks will be deducted from the student’s total mark for the assessment. e.g.
If the student’s mark for the assessment is 55 out of 100, with the 30%
deduction (which equals 30% x 100 marks = 30 marks), the student would
receive 25 marks (55 – 30).