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Question description
MCOM 101 Introduction to Mass Communications
Leaders in Media Paper Instructions
Students will write a research essay on a major figure in media history who demonstrated a great influence on the media industry, communication technologies, social communications, and media policy. The grade is two-fold: 1) the written research paper and 2) the presentation of the material to the class.
Instructions:
1) Students will select a person from the list below. Subjects are chosen on a first come, first served basis. No two students may research the same individual. A sign up sheet will be circulated to give each student an opportunity to sign up and date their choice. Please review the Leadership Paper Sign Up Sheet before you write down your choice and ensure that no one else in the class has already chosen the person you wish to research.
2) Papers should include the following information, using the following format:
a. Brief Biography
b. Major achievement and/or contribution in the media industry, technology, etc. Try to explain something new about the person to the audience or provide the audience with new, relevant information.
c. Persons influence overall in our media culture, consumption, and production
d. Student thoughts about the person implications, judgments, critiques or opinions
e. References List all of the research sources in APA Style (See Purdue Writing Center link for information about how to cite sources in APA Style.)
3) Writing format:
a. Write name, date, and title on Cover Page; begin paper on second page.
b. Must be in Microsoft Word
c. Times New Roman, 12 Font, Double-spaced, 1 margin (left, right, top, bottom)
d. Minimum length 4 pages
e. Must use a minimum of 3 sources
f. Cite Sources within the paper & during presentation
g. Separate References Page required at end of paper
4) Attach document to email and send to [email protected]
5) Formal Presentation
Each student
is required to complete a formal presentation to the class over the media visionary leader of whom s/he has researched and written a paper. The speeches should be from 3 5 minutes long. Points will be deducted for going over the time limit. Remember that about 5 major talking points is all that the audience can remember. So, limit the number of points that you wish to make. Each student is required to include visual aid(s) in this presentation. Visual aids should be unique and command attention. Video or audio clips may be used but must not be over 30 seconds in length. All students must develop a visual aid that will assist in the explanation of material and will support the presenters main points. Use of the visual aids will have a bearing upon the presentation grade.
6) Leadership Traits:
The Visionary Leadership Institute has developed the following traits as benchmarks for leadership. After choosing one of the media leaders and reviewing his/her life and work, apply one or more of the following traits to the individual and discuss the traits in terms of the leadership shown by the individual in the field of media.
1. Leadership: Integrity Tenacity Inspiring Courage Teamwork Diplomacy Confidence Accountability Accepts being a Role Model
2. Intellect: Global Perspective Problem Solving Open-minded Effective Communication Focused Attention to detail Organized
3. Creativity: Vision Foresight Resourceful Passion Charisma Network Assimilation Synergistic
4. Service: Commitment Compassion Empathy Trustworthy Tolerance Community Builder Grounded/Understands Self and Others
5. Change Agent/Activist: Systems Thinking Dreamer Proactive Risk taker Manage Change Implementation/Doer Motivator Technology Savvy
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