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Assessment
Module Code: LLP311
Module Title: Research and Insight in the Sports Industry
Module Leader: Holly Collison-Randall
Research and Insight Report [3000 words]
100% of total assessment.
This assessment is designed to make the connections between:
Research Insight Industry growth, change, decision making.
I would like you to create a professional report to respond to a specific industry problem by
analysing and interpretating multiple research findings and insight data.
PART 1 of your report – Introduction, audience identification and methodology
You need to:
Identify and introduce a problem in the sports industry, this could be focused on
a. Growth
b. Engagement
c. Misconduct
d. Public image/perception
e. Income generation
f. CSR
g. Leadership challenges
h. Networks/partnership relationships
i. Product design/taking a product into the marketplace
j. New innovations and change
k. Sustainability
Identify and justify the organisation or individuals to hypothetically deliver your report to
– Who is the audience
a. Which organisation
b. Who specifically Why
Institute for Sport Business
c. External networks/sponsors/stakeholders
d. Advisory boards
e. Working groups
f. Clients/fans/consumers
This is important because your role and deliverables as a researcher needs to align to the
needs of the audience or sector i.e. a R&I Report to policymakers or government officials
will need to be presented differently to a report presented to FIFA.
Method
Show your process of collecting secondary data:
a. Tell the client what your method was.
b. What key words did you use in your search
c. What data bases did you use
d. Mixed data or qualitative or quantitative
e. How did you ensure that your sources were credible and reliable
f. How did you then analyse/organise the data and insight
PART 2 Research
Identify 3 academic high quality research papers and present their approach and k
ey
findings. These findings should help:
1. Frame the problem.
2. Explain to the audience what we already know [data].
3. Explain what the knowledge gap currently is.
4. Use the current knowledge and understanding to develop your connections
between research, insight and industry decision making/strategy.
Research paper Criteria:
1. All research papers must have been published from 2020 not before
2. All papers must be ‘high impact’ [journal impact factor, citation score]
3. Empirical papers preferred to secondary data/conceptual or theoretical papers.
PART 3 Insight
Use insight to contextualise the problem within your report.
a. What is industry telling us about the problem
b. What is credible media reporting
c. Social media standpoints
d. Activists Athletes Organisational experts
e. Examples from other contexts/case studies
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PART 4 Recommendations and Report Design
Create you report [this is not an essay]
a. Use visually creative ways to show the relationship between research-insight and your
recommendations.
b. Include recommendations to the organisation based on the research and insight you
have presented.
c. Design and create a professional research and insight report to disseminate to a
professional audience.
High grades will be given to those that:
Identify a topical and timely industry problem or knowledge gap
Find data from a range of credible sources
Design an engaging and informative visual element within their report
Create a research and insight report that clearly develops the relationship between
research, data, and insight in a specific context that addresses a specific issue.
Academic research and high impact research examples should be used throughout to
strengthen your recommendations.
The report should conclude with a summary, recommendations based on research
and insight and ‘future directions’
Deadline: Thursday 29th February, 3pm