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Instructors, training on how to grade is within the Instructor Center. FOCUS ON  4P‘s Assignment 1: Part A: Your Marketing Plan – Due Week 4 and worth 200 points At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis. For information on Website analytics, visit Google Analytics at Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. 1.Write an introduction to your company. 2. 3. 4. . Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. 5. 6. Your assignment must follow these formatting requirements: •Be typed, dou

ble spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: •Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. •Develop strategies to assess performance and achieve marketing goals. •Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. •Evaluate target customer segments and positioning products within these segments. •Use technology and information resources to research issues in marketing management. •Write clearly and concisely about marketing management using proper writing mechanics. . Purchase the answer to view it