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Response to Ambercasestudy:INSTRUCTIONSIn lieu of the self -test analyses. Case studies will be posted each week.The NCAA has a 14-year contract with CBS and Turner Sports under which they pay the NCAA $10.8 billion, or $720 billion per year, for the right to broadcast the NCAA men’s basketball tournament. The players do not get paid. Some receive scholarships. There is currently a legal challenge to the status quo of not paying the players. Recently, the five power conferences in the NCAA decided to increase the value of a scholarship by additionally providing a cost-of-living stipend of $200 to $400 per month to pay for expenses beyond tuition, books, and housing. Is that enough? Or, should players be paid as employees and paid an amount that is more consistent with the revenue they generate for their universities?After considering that issue, consider next the question of how such a system should be designed. Develop a pay strategy to have at the ready (a contingency plan) in case players are to be paid like employees in the future. In evaluating design options, take into account the following issues raised by NCAA men’s basketball tournament analysts (and former college and pro basketball stars) Kenny Smith, Charles Barkley, and Clark Kellogg. Kenny Smith believes players should get paid, but only if they graduate. Charles Barkley believes that it would be unfair, even discrimination, to pay basketball players, but not fencers, gymnast, softball players, and swimmers. Barkley also warns against letting college athletes sign sponsorship deals (e.g., with shoe or apparel companies). He says it would ruin team chemistry. He says that if he is an offensive lineman and the quarterback “is making money and I’m not, I’m not blocking for him.” Clark Kellog believes players should get paid, in part, because the time commitment has grown to be so large, in season and off-season. He notes that it is not possible to even have a summer job anymore. Another analyst, former college coach, Bill Raftery, is concerned that paying players would make for even less parity in NCAA college sports because the small schools may not be able to afford to pay their players and/or to pay them as much as larger schools.In summary, please address the following three questions:1. Should NCAA athletes get paid

as employees?2. If NCAA athletes are paid as employees, either because of legal action or colleges/universities deciding on their own to change the system, how should the pay strategy be designed to “work” and avoid the potential pitfalls identified above?3. What would your pay strategy design cost and how would it be funded? What impact would the required level of funding have on colleges and universities? How would athletes outside of sports such as basketball and football be affected?DiscussionCan you think of any companies that follow a lag and/or lead policy?Why do they believe it pays to pay differently?Can you think of any companies that follow performance driven and/or work/life balance policies?initial Response to Discussion Question: Instructor will post a discussion question each week requiring a minimum of 175 word response with one in-text citation with one reference for the discussion question using proper APA formatting. Your response will be due no later than Wednesday of each week. Please note that unless you respond, you will not be able to see other responses from your peers.Special note: If your response does not meet the minimum requirement therefore you may not receive credit for any of your responses.Participation in Discussions:The minimum requirement for participation is 4 of each 7 day online academic week. Participation does not include your Initial Response. It means to actively engage by substantively contributing or responding to your peers’ discussion posts in all weekly discussion threads. Substantive means comments that demonstrate comprehension and involve dialogue which extends the depth and/or breadth of discussions. ‘I agree’ or ‘disagree’ alone or similar statements will not be considered as a substantive response. Discussions provide an active learning environment to you and your peers to master the content in this course. Discussions are a MUST in an online course for student-student, student-content and student–instructor interaction for active learning. Group Discussions will not be a part of this class. All responses to classmates require an in-text citation and a reference in APA formatting.Ill attach then book Subject: Business  use the compensation book Answer preview……………………………apa 144 words
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