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Research Question: What is the Effect of knowledge (technical) on user’s attitude on privacy
for location-based services? (subject to modify)
Thesis has three parts–
1) Survey: I would like to conduct a survey in which user’s will be asked series of questions
to identify effect of user’s knowledge on user’s attitude on privacy for location-based
services.
Survey is of 3 parts:
Part 1: Measure knowledge: The kind of technical knowledge pertaining to user
awareness of how LBS works, in terms of capturing user information and providing
personalized services. It’s not necessary to focus on engineering side of things–only how
such systems may capture user information (perhaps through GPS embedded in one’s
phone, for example) and then use that information to provide services (like navigation, or
personalized ads for vendors in the vicinity).
Part 2: Measure Attitude: Create/fine a series of scale items asking respondents t

o
state their level of awareness (o–not at all; 7–fully aware) of specific aspects about LBS
functions (e.g., certain location-based apps on your phone track your movements).
Attitude may include Tolerance, appreciation, perceived necessity, potential for negative
uses and effects.
Part 3: Demographics
Name, Age, Sex etc
2) Data Analysis: Analyzing data received from online survey: Data Analysis must be done
with Python and I think we can use use Pearson Correlation Coefficient method or can do
regression analysis to identify the relation in knowledge and user’s attutude. Do you think of
any other method to find the correlation?
3) Report: Report should answer all the what, why’s and how related questions to our
survey, data analysis method, limitations, future work, references etc.
45- 50 Pages are fine for the report.
Points to note: These points must be answered and approved by my professor before I
publish my survey.