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Executive Summary Unit VII Project
Marketing Plan Executive Summary
Your assignment is to write an executive summary of a tourism/hospitality business
marketing plan. This is the document that determines if a potential investor will even
bother to read your entire business plan. The purpose of an executive summary is to
introduce the tourism/hospitality company and explain key elements of the plan in a
shorter form; this is generally for those who do not have the time or the desire to
read the entire marketing plan.
This information is particularly beneficial to financial backers, stockholders, and
executive boards. The summary communicates succinctly that you understand the
tourism/hospitality business that you are in and how to make sales and profits
climb. A main goal of the executive summary is to sell.
Consider this tourism/hospitality executive summary to be your initial contact with a
potential investor, so it is critically important to create the right first impression. You
do not need to explain the entire business plan; you want and need to convey your
business idea’s energy. You have about 30 seconds to grab an investor’s interest.
You want to be clear and compelling.
Ensure you address the components listed below in your summary.
Apply the principles of a marketing plan for this tourism/hospitality executive
summary.
Utilize marketing tactics and strategies in the development of a tourism/hospitality
marketing program.
Explain the development and reason of the tourism/hospitality target market.
Click the link below to access a great resource for writing an effective executive
summary. This source is provided as an example only. Do not use as part of your
references for this assignment.
Qlutch Marketing. (2017). How to write an executive summary. Retrieved
from https://qlutch.com/resources/how-to-writean

-execut…
Utilize your textbook and at least two available resources, one of which should be
from the CSU Online Library. Your executive summary should be a minimum of two
to three pages in length, not counting the title and reference pages. Ensure you
include an introduction. Provide references for your examples. You should cite all
sources used, including the textbook. All referenced items will utilize accurate APA
style.
Course Textbook(s)Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for hospitality
and tourism (7th ed.). Boston, MA: Pearson. Answer Preview………………The tourism industry continues to grow, and this has created the need to focus on investment in the sector and the analysis of the changes that result in success in the industry. The marketing plan will help in focusing on the strategies that guide the success of the hotels through analysis of the various resources that will reach out to the potential consumers. The sustainability measures in the industry are essential as they state the responsibilities of the company and the focus on the regions that guide the development of tourism and the potential of the various destinations. The marketing plan sets to communicate on the competitiveness of the industry and the management of the differences that exist in the competition in the market (Burke, 2011). People are more aware of the operation of the tourism industry, and this creates the need to focus on the differentiation aspects of the market. The importance of the strategy is to narrow down to dominant players in the industry and the niche market as this assists in the improvement of the communication prospects and the management of the roles of the firms in increasing the operation of the travel and tourism industry……………………APA 765 words
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