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Imagine that you’re the head of marketing for SeaWorld and want to encourage former customers to return to the park. You’ll write a letter to people who have visited in the past five years.Your Topic: Write a Sales Letter to SeaWorld Customers PurposeAssignment Details: Imagine that you’re the head of marketing for SeaWorld and want to encourage former
customers to return to the park. You’ll write a letter to people who have visited in the
past five years.
Process
To plan your letter, answer the following questions.
1. Describe your audience. What do you know about past visitors that will help you
tailor your message?
2. What are your communication objectives? What, specifically, do you want people
to do after they read your letter?
3. How will you create interest? What new information can you provide, or what can
you offer, that will entice people to return to the park?
4. How can you justify your request? What evidence will you present to support
your points?
5. What obstacles, if any, should you address in your letter? Will you

tackle the
controversy about killer whales, or avoid it?
6. Write your opening paragraph. How will you describe your purpose and main
points up front?
7. How will you summarize your main points and inspire action in your closing?
8.
Product
Provide short answers for the process and draft, revise, format, and proofread your letter. Then submit your letter and your responses to the process questions.Preferred Format: APANumber of Sources:Number of Pages: 1PowerPoint slides:Preferred Spacing: Double spacedAnswer preview for the “Imagine that you’re the head of marketing for SeaWorld and want to encourage former customers to return to the park. You’ll write a letter to people who have visited in the past five years.” essay………………….apa 382 wordsClick the Purchase button now to download full answer for the “Imagine that you’re the head of marketing for SeaWorld and want to encourage former customers to return to the park. You’ll write a letter to people who have visited in the past five years.” Page
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