Assessed Coursework
LUBS3860
International Strategic Management
70% Individual Report
Task Brief:
You have been appointed as an Independent Strategy Consultant for a real manufacturing or
service company operating in the international market. As consultant, you are required to
prepare and submit a “company report” to the executive group of your client. For this report,
your client has asked you to:
Task 1: Critically analyse the external and internal environment of the company and, assess
the extent to which the company’s business strategy is sustainable in the
international market. [Approximately 1,400 words]
Task 2: Identify a potential future international strategic direction for the company.
[Approximately 1,400 words]
Please select ONE specific company operating in the international market. Please DO NOT
select a company used in another module’s assessment. If you are unsure, please contact
the module leader on or before 8
th November 2023.
Following a brief introduction to your client’s company [Approximately 200 words], the
remainder of your report should be structured along following sections:
Task 1: Guidelines
Assess the External Environment:
Identify the key threats and opportunities facing the organization
Assess the Internal Environment:
Identify the key strength and weaknesses
Review Existing Strategy and Recommend a course of action:
Assess whether the existing business strategy is sustainable. Recommend and
justify any ONE course of action:
Option 1: Business Model Innovation
Option 2: Strategic Agility
Option 3: Organizational Ambidexterity
Option 4: Co-operative Strategy
Option 5: Integrate sustainability into Business Strategy
Option 6: Keep existing strategy unchanged (not recommended)
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Task 2: Guidelines
Please select ONE country/location to enter (i.e. the relevant market, country or
geographic region).
You need to select a country/market where your chosen company currently has very
limited or no presence.
You should use relevant models and frameworks to justify the reasons for the chosen
market.
Please select One International strategic direction which is available for the selected
company. You should make use of appropriate models and frameworks such as Ansoff
framework in order to identify and justify possible strategic direction.
Recommend an appropriate entry mode to pursue the relevant strategy. You should
identify and justify an entry mode (merger, acquisition, strategic alliance or joint
venture) appropriate for the chosen market/location.
You need to provide generic information about the company that you propose your
client’s company should
merge or ally with, or acquire.
Further guidance:
The report should refer to academic sources as well as newspaper articles,
consultancy reports, annual report, press releases and reliable websites and others.
Cover page, table of contents, references and appendices are excluded from the word
counts.
Any model or framework used to carry out external, internal, market analysis should
be placed in the appendix. For instance, Porter’s 5 forces, CAGE framework or any
other tools/models should be placed in the appendix.
Please note that the key findings derived from the model/tools should be placed in the
main body of the report.
The deadline date for this assignment is 12:00:00 noon on Tuesday 9th January 2024
Assignments should be a maximum of 3,000 words in length.
All coursework assignments that contribute to the assessment of a module are subject to a word limit,
as specified on the assessment brief. The word limit is an extremely important aspect of good
academic practice and must be adhered to. Unless stated otherwise in the relevant module handbook
(if one has been provided), the word count includes EVERYTHING (i.e. all text in the main body of the
assignment including summaries, subtitles, contents pages, tables, supportive material whether in
footnotes or in-text references) except the main title, reference list and/or bibliography and any
appendices. It is not acceptable to present matters of substance, which should be included in the main
body of the text, in the appendices (“appendix abuse”). It is not acceptable to attempt to hide words in
graphs and diagrams; only text which is strictly necessary should be included in graphs and diagrams.
You are required to adhere to the word limit specified and state an accurate word count on the cover
page of your assignment brief. Your declared word count must be accurate and should not mislead.
Making a fraudulent statement concerning the work submitted for assessment could be considered
academic malpractice and investigated as such. If the amount of work submitted is higher than that
specified by the word limit or that declared on your word count, this may be reflected in the mark awarded
and noted through individual feedback given to you.
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An electronic copy of the assignment must be submitted to the Assignment Submission area within the
module resource on the Blackboard MINERVA website no later than 12:00:00 noon prompt on the
deadline date.
Faxed, emailed or hard copies of the assignment will not be accepted.
Failure to meet this initial deadline will result in a reduction of marks, details of which can be found at
the following place: