Assessment Information
Subject Code: MAN303
Subject Name: Entrepreneurship and Innovation
Assessment Title: Assessment 3: Business Plan and Pitch
Weighting: 40%
Total Marks: 40
Word Limit: 1500 words
Submission: Via Turnitin
Due Date Week 12 (Business pitch in class); Week 13 (Business Plan)
This Assessment Task will address the following Learning Outcomes:
LO2: Develop a comprehensive and well-structured business plan for a new venture.
LO3: Construct a persuasive business plan to potential investors or to internal stakeholders and
effectively answer probing questions on the substance of the plan
LO4: Analyse which business metrics matter and how you expect to perform according to them.
Assessment Description
You are required to read the following transcript between the three owners and investors and prepare a
Business Plan based on the information provided. You will also be required to:
Come up with a name for the game and a description
Conduct additional market research as me
ntioned in the transcript (e.g., statistics, marketing
strategies, etc.)
Investigate the costs of co-working spaces for the office
Submit a brief 3-year cash flow projection for investors.
A template business plan is provided on the portal to you to use if you wish. You are not required to use
the template business plan.
Transcript from the Meeting
Spirited Games Pty Ltd
Date: 8 February 2019
Attendees: Michael Smith (Director)
Alecia Prior (Director)
Andrew Bullock (Director)
_____________________________________________________________________________
Michael: Welcome, Alecia and Andrew, and thank you both for coming. Today I want to discuss a new
game for Spirited Games Pty Ltd. I propose we investigate doing a capital raise of $250,000 which will
assist in funding our first Virtual Reality Football (soccer) Mobile Application Game. Aside from still
coming up with the name for the game, is there anything that either of you wish to say at the outset
before we begin our discussion?