This assignment requires you to answer a specific question based on the Netflix case. You find some information
relevant to the case in this document. There will also be case information presented via iLearn. In addition, you
are encouraged to seek additional information (but you must properly reference such material). The assignment
should be submitted through Turnitin at the latest 6 April 23.59. Title your document with your surname and
student number, e.g., Smith20062007. The Turnitin link can be found on the unit’s iLearn site.
Make sure that your name and student number can be found in the header of each page. Your answers should be
written in Times New Roman, size 12, single spaced just like this document. Note that you have a word cap of
1000 words. The highest marks will be awarded to answers that are:
parsimonious, i.e., the answer is to the point and does not include irrelevant concepts, theory or
arguments;
well argued the, i.e., it is easy to follow the logic of the arguments and to see which assumptions they
are based upon;
complete, i.e., they do not omit important components;
correct, i.e., the answer addresses the task set in the question and the answer contains no errors; and
well written, i.e., the answers are appropriately structured, clearly expressed and grammatically correct.
At the end of this document, you find a marking guide that further specifies what is expected of the assignment.
You may us
e additional references to the journal papers we have covered in the unit but are not required to do so.
Note that using alternative references when the core readings could have made the same point is seen as an
indicator that you are not familiar with the core readings. The reference list does not count towards the word
limit. On iLearn you can find the Netflix case. This assignment, as well as the rest of the group assignment, is
based on the Netflix.
Note that you only have 1000 words at your disposal. Note also that there is no need to summarise the papers or
the case (you can assume the reader is well familiar with the texts). However, you may want to make a summary
of the papers for your own use to get a better overview, but do not incorporate summaries in your submission.
Your text should focus on analysis and evaluation. The most important aspect of your discussion is that you
demonstrate understanding of the theories and their application (this does NOT mean you should explain
these theories, rather you should use them appropriately in your discussion). A common mistake is to make
extensive references to facts in the case but not explain why the facts are important. The argument is central, facts
should only be mentioned to support claims relevant to your argument. Every time you mention a fact from the
case, ask yourself “why am I mentioning this ” and “what theoretical construct or claim is this fact supporting ”.