Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organizations goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication. The project is divided into , which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in . The final product will be submitted in . In this assignment, you will demonstrate your mastery of the following course outcomes: Specifically, the following must be addressed: A. Using a real-world example, describe a situation in which an organization demonstrated of social media for the particular goals and objectives you mentioned in Part I. This will show the executives specific examples of social media done well by another company. This could even be a competitor of the company you are working with. V. Conclude your paper by making recommendations for next steps should the business decide to move forward with developing a presence on social media. Remind them that keeping up with a social media presence is a long-term commitment and will constantly be refined and measured. A. Explain how the continuous use of social media can help the organization . Support explanation with examples. B. Offer for measuring success and explain its importance. C. Develop for the organization should they decide to move forward with a strategic social media plan. Milestone One: In you will submit a draft of your social media overview and business goals. Research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do for their business. Using this information, help your clients uncover specific goals related to social media use. These goals will dictate what platforms you choose, what content you share, and what best practices the organization would follow. Identifying the target audience will also ensure the organization uses appropriate platforms and shares appropriate content. Milestone Two: In you will submit a draft of proposed social platforms and business examples. Explain why you are recommending the platforms you have chosen and how the business can use them. Ground your choices in research and best practices to be sure your choices are clear. You need to make clear what the opportunities and limits of each platform are, so providing an explanation of the terms of service is necessary. Now that you have explained to the business how it should use the social media platforms you have identified, you need to provide the executives with examples of what effective and ineffective use of social media looks like. This will give the business a sense of how best practices drive content, target audience engagement, and ultimately help businesses achieve their goals. Final Submission: In you will submit your final project. It should be a complete, polished artifact containing of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. Your social media consultation document should be 8 to 10 pages in length (not including screenshots), double-spaced, have one-inch margins, and use 12-point Times New Roman font and APA format. Meets Proficient criteria and research chosen provides keen insight into the evolving use of social media by businesses Overviews how social media has been used by businesses over the past decade, supporting overview with research Overviews how social media has been used by businesses over the past decade but overview is cursory, verbose, or not supported by research Does not overview how social media has been used by businesses over the past decade 4.8 Meets Proficient criteria and main ideas provide exceptional insight into the use of social media by businesses Summarizes established best practices regarding the use of social media by businesses Summarizes established best practices regarding the use of social media by businesses but summary is cursory or is missing key details Does not summarize established best practices regarding the use of social media by businesses 4.8 Meets Proficient criteria and details communicate a unique perspective on the capacity of social media Explains the opportunities and limits of social media as a communications tool Explains the opportunities and limits of social media as a communication tool but explanation is cursory or lacks clarity Does not explain the opportunities and limits of social media as a communication tool 4.8 Meets Proficient criteria and identified gaps provide exceptional insight into the businesss needs Analyzes the businesss current state and identifies gaps that will be addressed using social media Analyzes the businesss current state and identifies gaps that will be addressed using social media but analysis is cursory or unclear or gaps are not clearly identified Does not analyze the businesss current state or identify gaps that will be addressed using social media 4.8 Meets Proficient criteria and goals exhibit a nuanced understanding of the needs of the business Selects goals for the business based on the identified gaps and justifies the selections Selects goals for the business based on the identifie
d gaps and justifies the selections but justification is cursory or illogical Does not select goals for the business based on the identified gaps 6 Meets Proficient criteria and examples exhibit keen insight into the potential positive impact of audience engagement Explains how audience engagement through social media can help the business achieve its goals, supporting explanation with examples Explains how audience engagement through social media can help the business achieve its goals but explanation is cursory or not supported with examples Does not explain how audience engagement through social media can help the business achieve its goals 8 Meets Proficient criteria and explanation cites specific platform features that illustrate the platforms potential Proposes two appropriate social media platforms, explaining how each will help the company reach the target audience and achieve its goals Proposes two social media platforms, explaining how each will help the company reach the target audience and achieve its goals, but not all proposed platforms are appropriate or explanation is cursory Does not propose two social media platforms or explain how each will help the company reach the target audience and achieve its goals 6 Meets Proficient criteria and makes detailed connections between specific best practices and the features of each platform Develops a strategy based on best practices that the company will use on each platform Develops a strategy that the company will use on each platform but the strategy is cursory or not based on best practices Does not develop a strategy that the company will use on each platform 6 Meets Proficient criteria and description offers keen insight into how each platform targets specific audiences Describes what types of content should be used on each platform to reach the target audience and why Describes what types of content should be used on each platform to reach the target audience but does not describe why Does not describe what types of content should be used on each platform to reach the target audience 6 Meets Proficient criteria and chosen examples show keen insight into the limits terms of service place on platforms Assesses how the terms of service impact use of the chosen platforms by the organization and provides specific examples Assesses how the terms of service impact use of the chosen platforms by the organization but assessment is cursory or lacks specific examples Does not assess how the terms of service impact use of the chosen platform by the organization 4.8 Meets Proficient criteria and details offer insight into how the power of social media helps companies achieve goals Describes a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals Describes a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals but description is cursory or lacks clarity Does not describe a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals 4.8 Meets Proficient criteria and details offer keen insight into the consequences of not adhering to best practices Describes a real-world situation in which an organization did not adhere to best practices Describes a real-world situation in which an organization did not adhere to best practices but description is cursory, unclear, or contains inaccuracies Does not describe a real-world situation in which an organization did not adhere to best practices 4.8 Meets Proficient criteria and plan demonstrates insightful connections between best practices and audience feedback Develops a plan, based on best practices, for how the organization should handle feedback on social media Develops a plan for how the organization should handle feedback on social media but plan is cursory or not clearly based on best practices Does not develop a plan for how the organization should handle feedback on social media 8 Meets Proficient criteria and examples exhibit a nuanced approach in responding to feedback on social media Explains how appropriately responding to feedback on social media can help the organization achieve its goals, supporting explanation with examples Explains how appropriately responding to feedback on social media can help the organization achieve its goals but explanation is cursory, unclear, or not supported with examples Does not explain how appropriately responding to feedback on social media can help the organization achieve its goals 8 Meets Proficient criteria and examples show keen insight into effectiveness of continuous social media use Explains how the continuous use of social media can help the organization achieve its goals, supporting explanation with examples Explains how the continuous use of social media can help the organization achieve its goals but illustration is cursory or examples provided are not cogent Does not explain how the continuous use of social media can help the organization achieve its goals 4.8 Meets Proficient criteria and recommendations exhibit keen insight into the importance of measuring success Offers recommendations for measuring success, explaining its importance Offers recommendations for measuring success, explaining its importance, but recommendations are cursory or lack clarity Does not offer recommendations for measuring success 4.8 Meets Proficient criteria and next steps make cogent connections with the organizations goals Develops hypothetical next steps for the organization should it decide to move forward with a strategic social media plan Develops hypothetical next steps for the organization should it decide to move forward with a strategic social media plan but next steps are cursory or inappropriate Does not develop hypothetical next steps for the organization should it decide to move forward with a strategic social media plan 4.8 Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas