Homework Assignment 1 Write an APA style descriptive report for the study with the following TOPIC: “Ad effectiveness in IT Managers and Teachers” PART 1: Participants A, Start writing your report describing demographics about your respondents. Represent what was the proportion of males and females who were IT managers and teachers. Any difference (hint: gender by occupation (frequency table). Comment on how many people from sample are either IT managers OR teachers Also add to Participants section the information that you know about the AGE ( for full sample). Mean, Median, Mode, Max, Min, IQR, skewness, kurtosis, Shapiro’s Wilk. No need to include histogram nor boxplot. B. create 3 equal Attention groups ordered them from the lowest to the highest attention (remember Attention was measured in percentages) label the three new groups ascendingly as completely distracted, attentive, alert. Were there more male or female alert participants Comment on relative percentage of IT managers and teachers in each attention category. PART 2: Descriptive statistics C, write a full sample descriptive stat
istics of Reaction Time to Advertisement variable (include graphical representation, relevant measures of central tendency and dispersion). Also display a boxplot and comment if there are any outliers or not. D, write a split sample descriptive statistics of Reaction Time To Advertisement scores based on occupation! Compare mean, median and mode between teachers and IT managers. Look at the SD, range, variance in both groups and articulate in which the scores varied more. Evaluate the normality and shape of distribution (symmetry and flatness plus Shapiro’s Wilk) of both groups separately. Are there any outliers detected in any of the group If yes, comment. Please include Whisker boxplot and histograms for both groups. SCROLL DOWN E, create a composite variable called AD effectiveness (attention and reaction time to advertisement combined). Write the maximum and minimum z-score. Please upload TWO FILES (one word and one data file (.omv, .xls) latest BY the beginning of your class on Week 4!!! SCROLL DOWN