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1!Process Leading at Apple Inc.
Apple Inc. which was formally known as Apple Computer, Inc. is a multinational corporation based in California USA, which designs and markets personal computers, computer software, as well as other consumer electronics such as phones and music players. The leadership at Apple especially under Steve Jobs has always identified the needs of their loyal clientele in order to provide products that best fulfill their needs. The leadership has always been linked to the decision making process that the company has adopted as its core leadership strategy. The leadership at Apple can be divided into four categories, which are directive leadership, analytical leadership, conceptual leadership and behavioral leadership (Achua, 2009).
To achieve the market domination that the company enjoys in the industry, the leadership had to adopt directive leadership, which has a low tolerance for ambiguit
y as well as a low cognitive complexity. The leaders are involved more on the technical decisions since the leadership style is more autocratic. This is because, to be an industry leader there is very little information out there on the new innovations as Apple doesnt copy any previously made innovations. This means that it is important to act with speed before other companies can catch up, as well as provide satisfactory products to customers which give a whole new experience hence getting them hooked and loyal to the companys products (Bach, 2007). This has led to the branding of Steve Jobs as a micro-manager. He even at one time admitted that there were over 100 people in the company who reported directly to him. It has therefore been identified that the top leadership at the company, though they have tried to promote as many meetings as possible, is still less participative in a personal level. Their competitors such as Microsoft, Dell and HP on the other hand, have a clearly defined system of management that has been structurally set up (Bowerman, 2011).