4/15/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_100594_1&content_id=_9717559_1&mode=reset 1/4MODULE 3Product Development andCustomer ExperienceIntroduction:In the Õrst two modules covered the fundamentals of innovation, creativityand entrepreneurship. From deÕnitions of each to frameworks to support,working through an innovation you should now have a solid understandingand increased awareness of the role of innovation in society today.Welcome to Module 3 of MGT607 Innovation, Creativity andEntrepreneurship, where we Õnally start to get our hands dirty by applying4/15/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_100594_1&content_id=_9717559_1&mode=reset 2/4theory to a product or innovation, which you have identiÕed for Assessment2 and Assessment 3.This module will commence with an introduction to the concept of usercentred design and the customer experience. With this, we will start to lookat customer journey maps. Ensuring the customer is top of mind andunderstanding their needs helps us to better shape the product as we workthrough the product development process.When designing a new product, service or process innovation, there are anumber of engagement points which you will need to make on your journeywith potential customers / users and stakeholders. The second part of themodule will look at some design considerations, primary research methods,user testing and techniques for giving great presentations.This Module will help you achieve the followingoutcomes:a) Critically evaluate, synthesise and apply the fundamental theoriesof creative entrepreneurship.b) Critically evaluate and justify the perspective of the user and theunique value proposition aimed at them in the development of theenterprise.c) Design and deliver an impactful business solution that isunderpinned by the objectives of the business case.d) Analyse the viability of the business model and solution dev
eloped.This Module will cover:Topic 1 User Centred Design and the Product Development ProcessUser Centred DesignBeneÕts of User Centred Design and Customer ExperienceCustomer Journey Maps4/15/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_100594_1&content_id=_9717559_1&mode=reset 3/44 hoursProduct Development ProcessTopic 2 Engagement TechniquesBehaviour DesignPrimary ResearchUser TestingPresentation TechniquesTime Management:Student workload expectation is 20 hours for Module 33 hours Per weekly topic Facilitated study: Attending class, responding tofacilitator feedback7 hours Personal Study: Assessment progression, reading and viewingresources, self-directed and collaborative online learning activitiesAssessment Progression:In commencing this module, you should consider how the innovation youhave identiÕed for Assessment 2 and 3 relates to the material. You shouldstart to use the theories and frameworks and apply them to your idea. Bythe end of Module 3, you should have submitted your second assessment,which is a Business Concept Plan for your innovation.It is suggested that you take notes as you read particularly for those areasrelevant to the assessment requirements.Class Expectation:Participate in all scheduled collaborate or face-to-face classes.4/15/2021 Laureate International Universitieshttps://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_100594_1&content_id=_9717559_1&mode=reset 4/4This time is intended to be used by students and their lecturer towork through activities and engage in discussion about the weeklycontent.These sessions provide a space for students to raise questions andseek guidance on writing their assessmentsStudents will review and explore more deeply the informationpresented in the learning materialStudents are also expected to have worked through the learningmaterial for this module before attending the class this enablesinformed discussion and full participation in learning activities