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Assignment: Research the role and purposes of social media in the professional world and investigate the media presence of a company, political campaign, organization, or governmental agency related to your field of study.
Primary Discussion Response:
For this assignment, you will perform an analysis of a company’s use of social media, searching for the strengths and weakness, advantages and liabilities, and general effectiveness of the company’s online presence.
To do this, conduct research online and in the CTU Library databases to understand how and why an effective online presence across multiple platforms is necessary for a company, organization, or agency to be effective, and then present evidence about the online presence of your selected entity.
For your initial post, complete the following steps:
Explore at least 4 sources related to the use of social media in the professional world, including the importance, effectiveness, concerns, or strategies of using social media. At least 2 of those sources must

come from the library.
State the name of your company, and in a couple sentences, explain your interest in the entity.
Create a correct APA citation for each of the sources, and under that citation, provide a 2–3 sentence summary of each article’s main ideas
Select and examine 3 of your chosen entity’s media platforms, which must include its Web site, and list those platforms. Platforms to evaluate besides social media sites may include, for example, Twitter, Facebook, Instagram, Pinterest, Snapchat, YouTube, Twitch, LinkedIn, podcasts, interactive chats, online surveys, video feeds, or any other social media platform. The absence of a presence on a social media site may also warrant discussion.
Present a 3–5 sentence summary of the overall effectiveness of the entity’s online presence, the quality of the written communication used across its various platforms, and a brief identification of areas where it could improve on its online and social media strategy.
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