HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 1 of 2Task SummaryPlease refer to the Assessment Brief for details on how to complete this task.Data SetConsider you are the revenue manager for Parmelia Hilton Perth, a 284?room hotel, locatedin the Perth CBD. You are approaching a slower autumn, after a busy summer and areforecasting a quiet winter. Below is a snapshot of your hotels figures for a week during May2021, as of today (April 1st 2021). The figures include current On?The?Books (= rooms sold asof todays date), same time last year (= rooms sold as of April 1st 2020) and actual figures (=actual rooms sold for the same week in May 2020). You know that the hotel demand in WestPerth and the Perth CBD jump during the weekend.Todays date: April 1st 2021 DOWGroups staying at thehotel for May 2021Current OTBSame Time Last YearLast Year ActualsRoomsADRRoomsADRRoomsADRWednesdayGroup AXS (50 rooms)192$230.00151$255.00192$265.00ThursdayGroup AXS (50 rooms)200$235.00156$290.00234$350.00Friday190$300.00188$320.00280$369.00Saturday200$315.00196$340.00284$380.00Sunday160$200.00145$210.00200$250.00Monday123$215.00100$200.00142$210.00TuesdayGroup ALB (40 rooms)140$195.0090$210.00117$210.00Total for the periodOcc =Occ =Occ = 72.89% DATA SETSubject Code and TitleHFR603 Hotel Finance and RevenueAssessmentRevenue Management Scenario EvaluationIndividual/GroupIndividualLength1,500 words (+/? 10%)SubmissionDue by 11:55 PM AEST/AEDT/ACST/ACDT Sunday (Week 8) HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 2 of 2Below is also a competitors rate report from last week (March 2021).You have a revenue meeting tomorrow. You are to advise the revenue manager two types ofrecommendations: what inventory
control(s) you should implement and if you need to adjustyour prices for any days. If you choose not to implement inventory control(s) or you choosenot to change the prices, you must defend your decision(s).Write your analysis, evaluation and recommendations in a 1,500?word report to hand out tothe revenue manager before the meeting tomorrow. Make sure you specify which day yourrecommendations are applicable for.You must calculate ADR and Occ% figures highlighted in yellow in the table above, to twodecimal points. Calculations that are not accurately rounded will not receive full marks.Assume:? Your hotel last year (2020) only served one segment: Leisure (no Groups, Corporate,Crew or any other non?Leisure segment). This year, you have attempted to sell toGroups as well as individual Leisure guests.? All rates are transparent.? Though these are real hotels, this is a fictional case study. Therefore, real?worldpricing, events and data may not apply. Please also note that COVID?19 does not playa part in your hotel demand.Remember:? When writing your recommendations, use the SMART acronym and make sure thatthey are specific. Broad or generic recommendations will be dismissed by yourmanager as they would not be applicable.? Inventory controls relate to room inventory, not F&B inventory. They include length?of?stay controls and restrictions, cancellations policies, credit card and deposit,overbooking and many others. Be original and creative in your application of thesecontrols.DayParmelia HiltonPerthThe Adnate Perth? Art SeriesPeppers KingsSquare PerthFour Points bySheraton Perth Wednesday265270230260Thursday265320240290Friday305350Sold Out295Saturday320399Sold OutSold OutSunday215320Sold Out210Monday225220200210Tuesday225220200205