Strengthening Web Presence Module 02 Project Strengthening Web Presence Peapod cont
.
This week for your project, you will provide advice on how your client can best market to their
customers and optimize their website.
In a minimum of 3 full pages, provide a report that includes the following:
? How might the company build more of an online presence”
? Analysis of their website. What was favorable about their website? What are some of their website
attributes that customers may find unappealing?
? Recommendations for data that they should capture to help with their online conversions (sales)
and why.
? Discuss how the business would benefit from adding a company-sponsored blog to their website.
? Include an APA formatted title page.
? Include an APA formatted reference page with at least 3 credible sources with 1 source being
from an academic journal (academic journals can be accessed through databases listed on the
Rasmussen Library and Learning Services page)
*Remember to use proper tone in your paper. You are speaking from a “consultant” point of view.
Your audience is the Leadership Team for the online grocery store.
*Make sure to write your paper utilizing proper APA formatting gu
idelines, and to include an APA
formatted title page. Use NoodleBib to document your sources and to complete your APA formatted
reference page and in-text citations. Answer Preview
..In the period of advanced technology, there has been a massive shift from the traditional manual way of shopping and marketing to a purely online arena. Online banking, shopping, and services are the trend nowadays that has proven to be fast, efficient, safe and secure with clients doing transactions in the comfort of their homes. Consequently, online presence has become the key success ingredient of a company that wants to remain relevant and profitable in this digital age. Walmart Stores have over the years provided services for its consumers through the manual shopping in the various widespread stores. To meet the varying customer needs, the company has invested in an online store that provides a platform for clients to shop for their groceries online and have their products delivered for free. On the other hand, to keep up with the competition from other well-established online grocery stores, it is crucial for the company to increase its online presence
APA 1222 words
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