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UMGC CMST 301 DIGITAL MEDIA AND SOCIETY 1. How companies use digital and social media to   effectively communicate ideas, information, arguments, and messages to   achieve a specific goal. 2. How digital media has transformed the communication of an idea,   information, and arguments in society. The use of digital media has   transformed how companies communicate with their customers. The use of the   websites, YouTube, e-books, e-mail and various forms of social media such as   Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped   current day communication strategies. 1. Project Requirements (topics and content to cover) 2. Paper Requirements (content organization) 3. Submission Requirements (how to submit your assignment) 4. APA Resources (how to cite and select sources) 5. Due Date Information and Late Policy Select a company that utilizes   digital or social media to communicate with customers to complete Section 1. What is the name of the   company? What year was the company established? What is the company’s goal or mission? What products and services does the company offer   or provide? Provide the company website address (URL). How many   employees does the company employ? Where is the   company’s headquarters located? What are the   company’s most recent earnings? Include at least for   Section 1. Include this source as an in-paper citation and on your Reference   page. Henkel. (2019). . In Company   Profile. Retrieved 1/15/19, from You cannot use the Henkel Company in your project. List   all of the digital and social media platforms the company uses to communicate   with customers (including websites, YouTube, e-books, e-mail and various   forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram,   and blogs). Describe how the company uses digital   and social media listed in Item 1 above to achieve its goals or mission. Include   at least for Section 2. Include this   source as an in-paper citation and on your References page. (e.g. to address a serious public relations   issue, promote a cause, market a product, achieve a strategic advantage by   using Big Data, or promote an event). Describe the situation or example in detail. How successful was the company in accomplishing the   objective? Support your answer with reference (s). List one thing the company could have done better   to accomplish their objective. Be sure to focus on the use of digital or   social media here. If you decide to discuss the company’s use of Big Data to   achieve a strategic advantage, does their use of Big Data concern you as a   potential customer? Why or why not? Include   at least for Section 3. Include the two   sources as in-paper citations and on your References page. You   cannot use Target in your project or any company we discussed in class (e.g.   Google). a. Double-spaced b. 1-inch Margins c. 12-point size professional font (e.g. Times New Roman) d. Header e. Automatic Page numbers f. Title page g. Reference page (Title page, Reference page, and   direct quotes do not count toward the total word count). Include at least one table, graph,   or image of an appropriate size that is relevant and supports the information   provided in your paper. Feel free to create the image if you like. This is a great infographic that provides data on   the Henkel Company. This infographic would work well in Section 1. Henkel Company Infographic [Digital image].   (n.d.). Retrieved January 15, 2019, from . a. Project Name b. Your Name c. Instructor’s Name d. Course name and section number e. Title of Company Analysis Your References page must be APA   formatted. a. Include at least One (1) Source   for Section 1. b. Include at least One (1) Source for Section 2. c. Include at least Two (2) Sources for Section 3. At least one of the two   sources must be a Professional or Scholarly Source. Please do not   use unprofessional so

urces such as Wikipedia, About.com, Answers.com,   Dictionary.com, How.com, or anything remotely similar.  Examples   of include textbooks, articles,   academic journals, and conference proceedings. Scholarly resources are   written by experts in their fields, grounded in research, and often refereed   (reviewed and edited by researchers in the field). Examples of include trade journals or magazines. Professional   sources are written for a specific audience that works in a certain field.   They are not research-based. You can also use our course content (e.g. Read   & Watch resources) as a source as well. UMGC has a top-notch, extensive   online library. You can find many scholarly and professional sources there. You can use social media (e.g.   Twitter posts, blogs, YouTube) sources as well as this is a paper about the   use of digital and social media. a. Cover Page b. Company Profile (Section 1) c. Digital and Social Media Use (Section 2) d. Analysis (Section 3) e. Reference Page Please submit your completed   paper to your in our CMST 301 LEO   Classroom before the due date. The Assignments Folder will remain open 5 days after the   due date for late submissions. There will be a 10% (or 2 point) reduction   each day (24-hour period) the assignment is late.  After 5 days, late   assignments will not be accepted or graded. The Assignments Folder   will be closed at this point as well and you will not be able to physically   submit the assignment. Exceptions may be allowed, on a   case-by-case basis, for life situations (military deployment, medical   illness, death in the family, etc). In all cases, timely notification of a   “life situation” is critical to the approval of any extensions. All   exceptions must be accompanied by official documentation, which is subject to   inspection and approval. Workload, course load, vacations, or bad memory are   not acceptable excuses. Please do not wait until the last minute to submit   your assignment. Give yourself at least a 5-hour window to account for any   technical difficulties that might arise. If   you experience technical difficulties beyond your control that do not allow   you to successfully complete the assignment, immediately follow the steps   below: Contact . Inform them of the problem you are having. Get a problem   ticket number from them to document the situation. E-mail me ASAP and include (a) your class and   section, (b) description of the problem you are having, (c) your problem   ticket number from 360 Help and Support, and (d) your name, so I can   investigate the situation. Attempt to attach your assignment to a message to me   inside of LEO. E-mail the assignment to me. This project is worth of   your total grade for the course. You will lose points   for issues such as: not following directions, not submitting your work on   time, and failure to include all required elements. Each omission will result   in a partial point deduction. To complete this   project and receive full credit, you must submit your completed presentation   to your unless you encounter problems–discussed   above). Please make sure you   keep a copy of your project stored on your computer. Technical difficulties   do happen–you may need to resubmit your assignment for a number of reasons.   It is always a good policy to ! Please contact me in   advance if you are having problems understanding what is required of you. UMGC has strict   policies regarding turning in work that is not 100% your own creation. I will   enforce these policies. It is your   responsibility to make sure you have posted your assignment CORRECTLY! Once   you have posted your assignment, immediately attempt to view it, just to make   sure your post was accepted by LEO, that it is formatted correctly, and you   have posted the correct file. You will be held responsible for posting your assignments   correctly. Project 1: Company Analysis