Write the last sentence of your email. Strive for a forward-looking approach. How can you express optimism, despite the bad news?Your Topic: Telling Employees about a SettlementAssignment Details: Purpose
Imagine that you are the head of internal communication for JPMorgan. The bank has been charged with criminal activity connected to Bernard L. Madoff, who orchestrated an elaborate Ponzi scheme that lost billions of investors dollars. (Read more about the JPMorgan settlement here: nyti.ms/1eGQyaF.)
This is bad news for JPMorgan, and employees need to understand the decision from the companys point of view. You decide to send an internal email to all staff.
Process
1. What is the purpose of your message?
2. Describe your audience.
3. At what point in the message will you convey the bad news?
4. Write the first sentence of your email. Be honest about the settlement, but try to put the bad n
ews into perspective.
5. How will you explain the reasons for the decision? Dont hide facts, but you dont have to belabor them either.
6. Write the last sentence of your email. Strive for a forward-looking approach. How can you express optimism, despite the bad news?Product
1. Provide short answers to the questions in the process section.
2. Draft, revise, format, and proofread your email.Preferred Format: APANumber of Sources:Number of Pages: 1PowerPoint slides:Preferred Spacing: Double spacedAnswer preview for the Write the last sentence of your email. Strive for a forward-looking approach. How can you express optimism, despite the bad news? essay
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